What’s In It For Me?

Effective communication is supported by demonstrating the benefits, need and/or value of the message being delivered to the ones being communicated to. This is also known as delivering the WIFM, or What's In It For Me point. Likewise, the gospel shares many benefits available to Christians. However, these benefits are not meant solely for us, …

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Building Bridges

Sincere followers of Jesus Christ can still struggle at times when it comes to sharing their faith, especially when we're interacting with those holding different, or even divisive views. Thankfully, Scripture illustrates the components for effective communication & how they can be integrated to help maximize our efforts & proclamation of the gospel: Identification: We …

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