What’s In It For Me?

Effective communication is supported by demonstrating the benefits, need and/or value of the message being delivered to the ones being communicated to. This is also known as delivering the WIFM, or What's In It For Me point. Likewise, the gospel shares many benefits available to Christians. However, these benefits are not meant solely for us, …

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Encouragement Everyday

We all appreciate being encouraged. Whether it's a kind word, the proverbial pat-on-the-back, or even hearing a compliment from an unbiased third party, it makes a difference. Our confidence is renewed, we get an extra spring in our step and the challenges we face in life seem to momentarily fade away. However, encouragement doesn't have …

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“Special Forces”

I recently attended a conference where a former Special Forces soldier shared the arduous process candidates must endure in order to graduate. Although difficult to imagine how they even survive some of the challenges, they are strategically designed to accomplish specific purposes. The larger objectives being to equip the soldiers on how to best accomplish …

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